Buying and Giving

Many popular brands are involved with giving either locally and/or in a global perspective. We looked into some charities that are making a difference.

Helping farmers to succeed in developing countries is essential when fighting against poverty.

Let’s start with Seva Foundation that works against visual impairment and blindness in the developing communities in Asia, Africa and the Americas.┬áSeva provides eye care services and treatments for people unable to cover these costs themselves. Seva educates people about factors contributing to eye care health, nutrition and hygiene.

Helping farmers to succeed in developing countries is essential when fighting against poverty. One Acre Fund mission is to reduce hunger by supporting the farming productivity. One Acre Fund does this by giving farmers start up financing, training, seeds, and by helping them to get better profit from their sales.

Conscious consuming is a social movement in which purchasing is based around the awareness of the impact on e.g. environment and health. Despite its popularity, cause marketing has said to affect consumers’ happiness due its sometimes self-serving nature, capped donations and by taking place of direct donations.

However, buying a product affiliated with a cause makes more sense than spending our money on some other non-charitable version. Luckily for us, there are ways to determine if a cause-related product is worth to get.

For example, we should learn about the product’s quality and take a moment to meditate if we actually are creating needs for the cause. The charity should always have a reliable website with proof about e.g. its philanthropic nature, accountability and results reporting.

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